




From the brand


A woman-owned company since 2012.
Pretty Frank represents our mission to be the most transparent natural body care company on the market, while providing the premium, natural and organic ingredients our Primal Pit Paste family came to love in their deodorants.
We believe that P3 (Primal Pit Paste & Pretty Frank) has made a healthy, organic deodorant that works for all types of moms, dads, kids, and athletes alike.

All-Natural Deodorants
No aluminum. No parabens. No synthetics.
Baking Soda-Free Sticks
Baking Soda Deodorant Sticks
Baking Soda-Free Jars
Baking Soda Deodorant Jars
Package Dimensions : 2.99 x 2.76 x 2.48 inches; 5.11 ounces
UPC : 818328025052
Manufacturer : P3 Pure, LLC
ASIN : B0C6H8PZS3
Best Sellers Rank: #72,133 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #796 in Deodorant
Customer Reviews: 4.3 4.3 out of 5 stars (132) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
EFFECTIVE ODOR CONTROL – Specially made for those with sensitive skin, our baking soda-free deodorant uses zinc and magnesium to fight odor naturally. Organic arrowroot powder absorbs moisture so you stay dry and fresh. Get powerful all-day odor protection without aluminum.
UNSCENTED – Ideal for those who have sensitive skin or prefer no scents. Primal Pit Paste natural deodorant is easy to use with just a pea-sized amount and pure enough to put anywhere. Use it on your pits, bits, feet – wherever you need odor protection.
ALL NATURAL & ORGANIC – Our deodorants use a base of moisture-rich, organic coconut oil and organic shea butter to soothe your skin. We vow to use only premium, food-grade, organic ingredients with consistent quality checks.
NO B.S. (bad stuff) – we mean it! No Aluminum, No Parabens, No Synthetic Fragrance, No Petroleum, and our products are Gluten Free, Non-GMO, and Cruelty Free Certified by Leaping Bunny. Our handcrafted formula has stayed the same for over a decade and all products are made in the USA.
NO GREENWASHING – All of our packaging and shipping materials are 100% recyclable and eco-friendly. Additionally, Primal Pit Paste uses either water-free or water-less formulas. We have saved over 40k gallons of water! We’re proud to help preserve one of earth’s most precious resources.
8 reviews for Primal Pit Paste Natural Aluminum-Free Deodorant, Baking Soda-Free, Unscented (1-Pack) | Sensitive Skin Friendly, Effective Odor Control for Women & Men, Organic Ingredients, No Added Fragrance
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$14.99

Dax –
Primal Pit Paste: Natural Deodorant That Actually Works!
After trying countless natural deodorants, Primal Pit Paste has completely won me over! This aluminum-free formula has become my go-to daily essential.The scent is absolutely perfect – subtle, fresh, and natural without being overpowering or artificial. What really impresses me is the unique texture – it glides on so smoothly with your fingers, making application quick and surprisingly pleasant. The consistency is wonderfully soft and creamy, which means no painful tugging or dragging on sensitive underarm skin.Unlike many natural deodorants I’ve tried before, Primal Pit Paste causes zero irritation, even on freshly shaved skin. No redness, no rash, no discomfort whatsoever. And the performance? It genuinely lasts all day, even through workouts and stressful meetings. I’m no longer doing the midday “deodorant check” that was necessary with other natural brands.Another huge plus is its versatility – both my husband and I use the same product with equally impressive results, making this perfect for men and women alike. We can share one container, which is convenient and economical.Speaking of economics – the price point is fantastic for such a high-quality natural product that actually delivers on its promises. A little goes a long way, making it an even better value.If you’re looking to make the switch to natural deodorant that truly works, Primal Pit Paste is absolutely worth trying!
Charley –
Highly Recommend as someone who has tried all the natural deodorants since!
I started using this 8/15/25. I am just now today ordering a new jar (I’m not out yet! But keeping ahead!). I am so pleased with this product! I have been trying natural deodorants since January 2023 and it has been awful! This Pit Paste is amazing. No breaking out. No burning. I use the patchouli scent and it’s not overwhelming, just enough and I love it! Sometimes I do have to apply 2x a day, but that’s only when I am sweating more than usual.I cannot say enough good about this product as I have been so discouraged with the use of others to this point! The price point may seem high at first, but this one jar, with sometimes multiple applications a day, has lasted me well over a month, worth the cost 100%.My underarms are smooth and no discoloration! And I notice I don’t “smell” so awful even when I wake up in the morning before I even apply it again!It’s almost like it detoxed without the sores like the other naturals do.Highly recommend as someone who tries to be as natural as possible but smell good and be hygienic too! :)It can get oily if kept in a warm spot too long, I find keeping it in a cool place is best for both application and avoiding any oils leaking! Just an FYI!
carol c wood –
Finally a natural deodorant that works!
Love the smell and it works so well for me and it didn’t irritate my sensitive skin at all I also like the texture of it (not too gross) and I think it would work for me in the long run I would buy it again!
Rick B. –
Not bad, not great.
Spreads easier than other brands. Completely unscented. Sweat protection is good, but not as good as some other brands. Seems the few brands I’ve tried all have their pros and cons.
veronica –
The only natural, non toxic deodorant I’ve ever found that works!
I’m so happy to see the Primal Pit Paste back! It’s a household item for our family and has been for years. And it’s the ONLY nontoxic, deodorant that actually works, and I’ve tried them all over the many years. We cleaned up our personal care products 20 years ago and kept looking for a deodorant that worked. There aren’t many.
KindleCat –
Works well especially if you rub it in after applying
When you use this it helps to rub it in after applying. I like the Peppermint Vanilla scent but it’s very subtleSwitching from anti perspirant to this took awhile to adjust and it started working much better after a couple of weeks. It’s worth it!!
Glenn –
Works well
This product works extremely well for my body. However, I have two complaints. The first complaint is that it’s extremely oily but it does absorb nicely into the skin. My second complaint is that I’m not a fan of the hard particles that are inside this product. I’m not sure if the batch that I received just wasn’t mixed well enough or if that’s how it’s supposed to be. I would consider purchasing this again if it’s on sale due to the fact that it works well for odor control.
Mary Schminky –
Id buy it over and over.
Great product