





Product description

The ingredients in our natural and organically made mascara are clean and simple. No fluff, no false ‘clean ingredient’ claims, and no BS (bad stuff) either. This breakthrough formula enhances the the eyes by thickening, lengthening, and defining eyelashes, without harming them. Made primarily of ingredients you could eat or drink (like coffee!) – making it safe for even the most sensitive eyes. You’ll love it because:
it is a two-for-one mascara and lash conditionerit reverses and prevents further lash damageit doesn’t give you raccoon eyesit doesn’t cake, clump, or flake offit won’t cause itchy, scratchy, red, or puffy eyesit keeps your lashes intact, instead of falling out prematurelyit doesn’t dry out in the tube.. when you know there’s more in thereit stays fresh because it’s made fresh
Why Lashes Love It

CHAMOMILE: Long known for its soothing, calming and anti-inflammatory benefits, chamomile is the perfect ingredient for this mascara. Along with its known anti-inflammatory benefits, chamomile has healing benefits.

COFFEE: Caffeine found in coffee helps to stimulate blood flow, and in doing so, can also help to stimulate new hair growth. It is also deeply pigmented in rich color, so fewer coats are needed to see a difference.

GRAPE SEED OIL: High in omega-6 fatty acids and Vitamin E, this rich oil hydrates and protects each individual lash from root to tip. It perfectly conditions the hair to ensure long lasting growth without breakage.

CINNAMON BARK: The active ingredients of the bark act as natural preservatives, making it the perfect ingredient to keep your mascara from going bad. Very little is needed to be effective.

Less Packaging = Less Waste
Don’t be fooled by less plastic. Our straight-forward, short in stature mascara doesn’t utilize any more plastic than is absolutely necessary. It might look like a smaller tube, but in reality it carries the same amount of formula as many other mascaras and it is perfect to take on the go!


No more red, watery, itchy, burny eyes here
Our hypoallergenic mascara caters to even the most sensitive eyes out there. We’re free from many of the things that cause sensitivities in people. We don’t use:
Gluten Preservatives Chemicals Animal Cruelty Synthetics Fragrances Animal Products GMO’s
Mascara Musings
Imagine this..
– Reverse decades of lash damage
– Say goodbye to bad reactions
– Grow healthy, fluffy, youthful lashes
– End mascara smudges and flakes
– Protect and repair lash follicles
– Toss out toxic products for good
NO Lash Serum Needed NO Prescriptions No Costly Medspa Visits No Twice-A-Day Applications No More Two Hour Lash Extension Appts

A Movement + Momentum
Cleaning up this world means developing products inspired by the union of nature and science. By creating natural products, we offer consumers an alternative to most popular beauty brands. Our customers join this market shift when they choose healthy, natural products. Together we take a stand and say NO to putting poisons on our bodies and in the earth.

The Plastic Problem + Our Efforts
We use minimal packaging on all of our products- if we use packaging at all. In 2019 we switched from non recyclable plastic foundation bottles to glass ones. We reuse boxes and packing materials from shipments sent to us. We recycle paper and plastic when we can’t use it, and we even take our packing peanuts to our local UPS store. Our mission is to leave as small of a carbon footprint as possible.

Animal Cruelty + Vegan
Shellac is a resinous secret of the insect Laccifer on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in alcohol to make liquid shellac. This is often used in mascara, and can cause skin irritations. BaeBlu is a vegan company, except in the rare instance that we use beeswax (from happy bee farmers, no less). We do not hurt animals, use animal products, or use any kind of animal testing.
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.4 out of 5 stars 366
4.4 out of 5 stars 314
4.9 out of 5 stars 6
4.2 out of 5 stars 63
3.0 out of 5 stars 62
4.4 out of 5 stars 183
Price
$15.89$15.89 $20.99$20.99
— no data
$22.89$22.89 $22.89$22.89 $20.89$20.89
Perfect Because
It’s a simple and easy eyeliner pencil used for hard lines or smudged out boldness Buildable pigment allows you to create any look from a single shade or a smokey eye Thick formula offers optimum coverage. Great for both lid and under eye circles. This versatile, creamy formula blends easily and can be used three way The smudge free formula lasts all day, stays put, and smells wonderful This highly pigmented brow powder creates instant depth to sparse brows
Complete the Look
Add definition to lashes by creating depth. Mascara always loves a little liner. Go the extra mile with some shadow. Your lash look will feel complete with a color pop Can be worn alone with mascara for a natural, bright eye’d look. Add a highlight in the inner corner of eyes, under the brow bone, and on the lids Creates a precise line that is perfect for lining the top eyelid into a perfect cat eye Give those lashes something to reach for. Add some pow to that brow
Shades
2 18 3 3 1 5
Product Dimensions : 0.75 x 0.75 x 3.5 inches; 0.64 ounces
UPC : 708088347290
Manufacturer : BaeBlu
ASIN : B073WFSD8S
Best Sellers Rank: #235,810 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,359 in Mascara
Customer Reviews: 3.9 3.9 out of 5 stars (115) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
RESTORATIVE FORMULA, natural oils condition and heal lashes, improving natural growth
LENGTHEN and STRENGTHEN, smooth application creates gorgeous fanned out lashes
GREAT FOR SENSITIVE EYES, no harsh chemicals, parabens, artificial colors, preservatives or fragrances
Made with certified ORGANIC and ALL NATURAL ingredients. Made in the USA. Vegan, Cruelty-Free and Gluten-Free Mascara.
8 reviews for BaeBlu Organic Mascara and Lash Conditioner, Long and Healthy Lashes, Non-Irritating 100% Natural Formula, Black
Add a review
$22.89

Nahely –
Lasts long and works well!
Glad to have a clean ingredient mascara. I don’t wear much makeup (only brows and mascara). I’ve been trying to eliminate endocrine disrupters and harsh chemicals. This has been a great option after weeks of research
No –
Good products compared to those big brands.
Good, clean product that holds lashes better than most commercial brands I’ve tried. The formula is a little dryer and thicker than most brands I’ve used and dries quickly. I dont like the brush because it doesn’t spread out my lashes but rather clumps them together. I have to use extra tools to sweep through my eye lashes to unclump them before they dry that way. It smells nice, it doesn’t irritate my eye when applied or when wearing it normally. But I have noticed it stings like hell and irritates my eyes if I cry and the mascara gets in my eyes. That sucks. Mascara runs easily once wet btw. The thing I do like about this mascara is it’s healthy, dark black, and the thick formula allows my eyelashes to stand out and it doesn’t make my eyelashes short unlike the chemicals in the big brands. If anything, it made my eyelashes longer and healthier due to the clean & healthy formula.
Courtney –
My new fave!
I’m never buying anything else again. This is pretty expensive for me (since I’ve been using drugstore my whole life) but SO WORTH IT. over the past three years I’ve been on a slowwwww journey of realizing of the awful sh*t that’s in the products I use, and replacing them with better more natural ones. Started with my hair (heyyy CGs 👋🏻), then makeup, then overall skin care, and the LAST one I didn’t even think of was my LASHES! I mean, “nourishing mascara”? That has to be like, some voodoo magic. BUT I saw an ad for maybelline and didn’t really like the ingredients. I just personally didn’t think they were that nourishing. so TO AMAZON WE GO!And I found THIS. and let me tell you I FELL IN LOVE with the ingredient list! I mean, it’s all natural. All of it. Ever single thing. I don’t even think most of my skin care is this natural! I debated for about an hour because of the price and I don’t like spending that much on one product, but finally caved hoping it would be my new holy grail. AND IT IS. and I cannot stress this enough. SO WORTH THE PRICE!!Well I have naturally pretty long and nice eyelashes. So I figured, I really don’t need a mascara that makes all these crazy promises, I just need something to give them some color because they’re SO BLONDE. I figured a product like this would be perfect for me. If you’re looking for crazyyyy volume and lengthen, this isn’t for you. But I will say it gave me SOME volume which is more than I was expecting anyway.I wore this all day yesterday. I think by the end of the night there were 2 small specks (“flakes” if you even wanna call them that) under my eyes. And that is the end of it. That’s all the bad. Some minimal “flaking” after wearing for 10+ hours. No smudging or smearing or melting ALL DAY.Now, it is still cold season here. So the only thing I can think is maybe in the heat and humidity, it might not hold up so well. Might update after the heat starts coming…I have pretty high hopes for this thoughFirst pic left side is with mascara, right side withoutNext 2 pics both eyes with itLast pic is this morning, where you can see some “smearing” after I wore it all day, all night out drinking, AND SLEPT IN IT.
claudia vanhouten –
You should know before purchasing
For the price you pay the tube itself is very small. Also, the brush is awful. It does not get fine lashes at all. I wanted an organic product and that’s what I got supposedly. Unless improvements are made, I will not be purchasing this again.
Gail –
Great for sensitive eyes!
This is the first time in a couple of years that I’ve been able to use mascara and for the entire day! It’s not the best at coating the lashes, no clumping but it’s great to be able to wear mascara without rushing home to wash it off due to swelling and irritation. Thank you!
HolisticMama –
DRY, Flakey, terrible for lashes
I am a connoisseur of natural beauty products and thought I’d try this. It is completely toxic, dries the lashes out and doesn’t condition them. Not natural. Do not recommend.
Beth Trissel –
Not Waterproof
I wish I could give this mascara a better review but it smeared badly. It was a warm day when I wore it and my face grew heated. I had to keep applying concealer to cover the smears.
Renai –
I love love love this company!
Review for MULTIPLE BB products: If you’re expecting the super thick, toxic crap most companies make that coats your lashes with chemicals that cause multiple health issues..don’t buy this product.Now, for those of us looking for a more healthy, nontoxic, well wearing, sensitive eyes friendly version of makeup..buy it! It does take 2-3 coats BUT it stays on all day, doesn’t clump and looks fabulous. I’ve tried many mascaras and BB is a fantastic company. If you’re looking for a cream foundation that’s nontoxic and stays on, they have a concealer (I use it as foundation because it works awesome) in a small, circular container that has a mirror on it, that you should seriously try! If you’re pale as snow, like me, get the ‘Pure’ color. Their pencil eyeliner goes on well, stays on and doesn’t bleed all over for a racoon look. 🙂 The customer service is phenomenal. I can’t say enough good things about this company.